13–14 JUNE · APARTMENTOFU
Get months of work done in two days. Build your lead magnet, landing page, and email sequence with Daniel and Simone in person. Limited to 30 seats.
Months of work, done in a weekend.
With camaraderie, expert coaching, and impossible amounts of fun.
A complete client-generating engine, from zero to done. A lead magnet, a landing page, and an email sequence for your business in two days. Finished, live, ready to make you money.
Take My Spot ✦⚡ Seats going fast, don't miss out
Those 25% done drafts sitting in your files. The lead magnet almost ready. The email sequence that never sent. All that potential, just waiting.
Resistance, inertia, dread, self-doubt, paralysis, even though you know you have enormous potential to help people. You feel it. It won't move.
Using it for the occasional email is so 2025. You sense there's a much bigger lever to pull, you just haven't had someone show you how.
"This is the end of all of that."
But not the way you think. The problem was never that you needed more tools, or more hustle, or to finally get good at AI. It's that you've been trying to build the thing before you've built the part of it that's actually yours.
Most AI advice has the order backwards. It hands you the tools first and hopes the soul shows up later. It rarely does. The funnel that works is the one that could only have come from you, then made bigger by AI. So that's how we build it. The human work first. The amplifier second.
✦ Day one
Your voice, your taste, your story, the way you see the thing nobody else sees. The reason someone picks you over a free chatbot. We name it, sharpen it, and get it out of your head and onto the page. This is the work almost everyone skips, and it's the whole game.
✦ Day two
Now AI earns its place. We build the lead magnet, the landing page, the email sequence, all of it carrying your voice instead of flattening it. You leave with a funnel that works while you sleep and still sounds unmistakably like you.
Do it in this order and the result smells like you from across the room. Do it backwards and you get what everyone else gets.
The difference between them is not how much AI they use. They might use exactly the same amount. The difference is whether they did the human work first.
The content factory
They reached for AI first. Now they produce more than ever, and none of it quite sounds like them. The output went up. The reason anyone chose them in the first place quietly went missing. They feel it, even if they can't name it.
The one you want to be
They built the human part first, then handed it to AI. Their work reaches more people and still smells like them. They stay calm while everyone else panics, because they know exactly what to hand over and what to protect. That's not luck. It's order.
Two days from now, you're the second one
Both days run 10am to 5pm. Structured sprints, real coaching, breaks built in. Day one we find the part that's yours. Day two we build the thing that carries it. You leave with it finished.
Find the part that's yours
Build the thing that carries it
Here's what that order actually produces. Bring only yourself, a laptop, and a Claude Pro account. Daniel and Simone's Joyful AI Build-a-thon is the co-working sprint of your dreams, with your dream coaches by your side. Literally. In person. In a swanky apartment that also happens to smell nice.
The kind that pulls in your dream clients while you sleep. Built around what you actually do best.
Beautiful, working, live. The page that converts curious browsers into paying clients.
Warm, human, written in your voice. The nurture flow that turns leads into believers.
Plus a feature in the Joyful AI directory, and a chance to win prizes.
Both of us believe AI is a magic wand the human wields, not the other way round. Between us, four businesses, tens of thousands of students, two books, a podcast, and a good long while spent getting our paws dirty in the AI playground. Both of us will be in the room with you, helping you make things, break things, and step into the voice that sounds exactly like you, and somehow smells like you too.
Daniel Lim
Coach, founder, creative entrepreneur, AKA DannyBunny, based in Singapore
Daniel builds tools for businesses, runs The Circle and Supercoach Academy, and has spent the last year shipping a growing library of AI tools, HTML wizards, and Claude skills. He teaches sovereignty as a business practice, the kind that's about remembering who you are, not fixing yourself. He cannot shut up about how AI is the most exciting creative instrument he's ever touched.
Brings Systems thinking, product taste, the craft of shipping, and the sovereignty lens.
Simone Seol
Master coach, based in Seoul, host of Liberatory Business
Simone is the author of two books and host of the Liberatory Business podcast. She's taught tens of thousands of liberation-rooted business owners how to market with integrity and joy, without dumbing themselves down or burning out. She believes marketing can feel like a spell, move through the world like community care, and still work like a strategy.
Brings Nervous system intelligence, voice mastery, and the art of turning depth into delight.
You won't just leave with a working funnel. You'll also walk away with these two gifts, exclusive to Build-a-thon participants.
Bonus One
Two custom AI teammates, exclusive to this Build-a-thon. The first is your personal Researcher. It goes into forums, discussion boards, and the dark corners of the internet to find what people are actually struggling with. Pain points, unfilled gaps, juicy quotes. The kind of intel that gives you ideas for products, lead magnets, and offers your audience will genuinely want. The second AI employee is a surprise we're saving for the day itself. Both yours to keep, neither for sale anywhere else.
Yours to keep, forever
Bonus Two
The ultimate answer to "I don't know what to sell." Create an irresistible, high-converting offer (the kind that makes people say "I NEED THIS") in minutes, not months. Currently selling for $97 to rave reviews, gifted to every Build-a-thon participant.
$97 value, free with your seat
This is priced this low on purpose. Simone is in town for a holiday in June, we wanted to do something fun together, and this is the first thing we're building under the Joyful AI banner. Come hang out.
Which also means this is, quite frankly, a criminally low price, the lowest it will ever be. And honestly, we're not sure we'll ever run it in this exact shape again. If it calls to you, this is the moment.
Normally $897
$397
You save $500 USD
After this, the price goes up to $897
Only 30 seats 25 seats left, they're going fast!
See you in the swanky apartment that also happens to smell nice.
Book My Seat ✦