JOYFUL AI
Build-a-thon
13–14 JUNE · APARTMENTOFU
Get months of work done in two days. Build your lead magnet, landing page, and email sequence with Dan and Simone in person. Only 30 seats.
13–14 JUNE · APARTMENTOFU
Get months of work done in two days. Build your lead magnet, landing page, and email sequence with Dan and Simone in person. Only 30 seats.
Months of work, done in a weekend.
With camaraderie, expert coaching, and impossible amounts of fun.
A complete client-generating engine, from zero to done. A lead magnet, a landing page, and an email sequence for your business in two days. Finished, live, ready to make you money.
Sound too good to be true? Two years ago, yeah, it was.
Two years ago
Now
⚡ Seats going fast, don't miss out
Those 25% done drafts are sitting in your files. The lead magnet, almost ready. The email sequence that never got sent. All that potential is just waiting.
Resistance, inertia, dread, self-doubt, paralysis, even though you know you have enormous potential to help people. You feel it, but you can't seem to get out of your own way.
You're still using AI like it's fancy Google. You sense there's a much bigger lever to pull, you just haven't had someone show you how.
This is the end of all of that.
But not the way you think. The problem was never that you needed more tools, or more hustle, or to finally "get good" at AI. It's that you've been trying to build it backwards.
Most marketing advice has the order backwards, and AI made it worse. It hands you the techniques and templates first, and hopes the human soul shows up later. But it rarely does. The funnel that works is the one that could only have come from you, brought to life by AI. So that's how we build it. Human work comes first. The amplifier comes second.
✦ Day one
Your voice, your taste, your story, the way you see the thing nobody else sees. The reason someone picks you over everyone else in your field, and over a chatbot that can spit out something 80% as good for free. We name it, sharpen it, and get it out of your head and onto the page. This is the work almost everyone skips, and it changes the whole game.
✦ Day two
This is where AI comes in. We build the lead magnet, the landing page, the email sequence, all of it carrying your voice, your taste, and your point of view. You leave with a funnel that works while you sleep and still sounds unmistakably like you.
Do it in this order and the result smells like you from across the room.
The difference between them is not what kinds of fancy AI they use. They might use exactly the same amount. The difference is whether they did the human work first.
The content factory
They reached for AI first. Now they produce more than ever, and none of it sounds quite like them anymore. The output went up, but what made them irresistible to the right person went missing. You feel it, even if you can't name it.
The one you want to be
They built the human part first, then handed it to AI. Their work reaches more people and still smells like them. They stay calm while everyone else is running around like headless chickens, because they know the parts of their brilliance that AI can't replicate.
Two days from now, you're the second one
Both days run 10am to 5pm. Teaching, structured sprints, coaching, breaks, silliness, all built in. Day one, we find your human edge. Day two, we build the engine that amplifies it. You leave with it finished.
This isn't a "listen to the lecture, take notes, and figure it out by yourself" kind of program. Simone and Dan (and our team of assistant wizards) will be in your face, helping you make decisions, troubleshoot, and cheerlead you every step of the way. That's the magic of a limited enrolment live event.
Before we go deeper, here's what we actually mean. A funnel is three small pieces that work together while you sleep.
01
A small, valuable thing you give away for free. A guide, a worksheet, a quiz, an interactive tool. The shiny "magnet" that pulls in the exact people who'd love what you do.
02
A focused web page with one job. Convince the right person to grab your lead magnet. Beautiful, simple, no menu bars or other distractions to chase them off.
03
A series of pre-written emails that fire automatically once someone grabs your lead magnet. They warm up your subscriber, build trust over a few days, and lead naturally to whatever you sell.
Bring only yourself, a laptop, and a Claude Pro account. Dan and Simone's Joyful AI Build-a-thon is the co-working sprint of your dreams, with both of us right there next to you. Literally. In person.
Skill
A unique framework that puts you heads and shoulders above others in your field. Not just using AI. Wielding it.
Recognition
Certificate of Accomplishment. Prize opportunities. A spot in the Joyful AI directory. We're building it to celebrate what our students make, share it with the world, and send traffic your way. Free publicity, fancy graphic and all.
Community
Kind-hearted, creative humans in a cozy apartment. The kind of cohort you might fall a little in love with.
Come with no ideas, half-formed ideas, or fully-formed ideas you need to launch. In two days, you go from AI-curious to AI-confident.
Both of us believe AI is a magic wand, and the magic isn't in the wand, it's in who's holding it. Between us, we have built multiple joyful and highly successful businesses, plus thousands of clients and students who've built theirs alongside ours. Both of us will be in the room with you, helping you make things, break things, and step into the voice that sounds exactly like you, and somehow smells like you too.
Daniel Lim 🇸🇬
Coach, "cereal" entrepreneur, AKA DannyBunny, based in Singapore
Daniel coaches creative entrepreneurs to build businesses they don't need to escape from. He teaches sovereignty as a business practice, the kind about remembering who you are, not fixing yourself. He believes AI is the most exciting creative instrument he's ever touched, and that it amplifies people who already know what's theirs.
Brings Systems thinking, product taste, the craft of shipping, and the sovereignty lens.
Simone Seol 🇰🇷
Master coach, your bossy Korean auntie, based in Seoul
Simone is known around the world for teaching marketing that's joyful, ethical, and actually works. She believes marketing can feel like a spell, move through the world like community care, and still work like a strategy. She believes AI is here to explode the potential of creatives, rebels, and warm-hearted misfits, people who actually care.
Brings Fierce permission, voice mastery, and the art of turning depth into delight.
You won't just leave with a working funnel. You'll also walk away with these two gifts, exclusive to Build-a-thon participants.
Bonus One
Two custom AI teammates, exclusive to this Build-a-thon. The first is your personal Researcher. It goes into forums, discussion boards, and the unfiltered corners of the internet to find what people are actually struggling with. Pain points, unfilled gaps, juicy quotes. The kind of intel that gives you ideas for products, lead magnets, and offers your audience will genuinely want. The second AI employee is a surprise we're saving for the day itself.
Yours to keep, forever
Bonus Two
The ultimate answer to "I don't know what to sell." Create an irresistible, high-converting offer (the kind that makes people say "I NEED THIS") in minutes, not months. Currently selling for $97 to rave reviews.
$97 value, free with your seat
Come anyway. Bring your half-formed thoughts, scribbled notes, or pure curiosity. We've helped people shape a lead magnet out of less. Day one is literally for finding the part that's yours.
Not at all. If you can type, you can build. Claude does the heavy lifting. We do the strategy and the hand-holding. This is a no-code weekend, full stop.
Not even close. This is a marketing and business course with AI, in that order. We start with you, your offer, your voice, your stance. Then we bring AI in as the amplifier. AI without a foundation is just faster noise. With a foundation, it's a superpower. We set the bar deliberately. This is the one only Dan and Simone can teach.
We treat AI as a collaborator, not a replacement. That changes everything about how you use it. So we spend the first half-day on the foundations. How you think about AI, how you make decisions with it, what it's good for and what it isn't, what only you can bring to the work. Get this right and everything downstream sounds like you. Skip it and you'll sound like everyone else.
This is the exact concern this whole event is built around. AI flattens people who use it as a shortcut. It amplifies people who use it after they've gotten clear on what's theirs. That's why we spend the entire first day on you, your voice, your edge, the way you see things, before we touch a single template. Done in that order, AI doesn't make you less human. It frees you up to be more of yourself, more often.
Most people are stunned by how fast they can move once we show them how to work with AI. Some will fly through all three deliverables. Others will choose to slow down and go deep on one or two. Both are wins, and we're confident you'll leave with something you're genuinely proud of.
Yourself, a laptop, and a Claude Pro account ($20/month). That's it. Tea, coffee, snacks and a swanky apartment are all on us.
Really in person. No Zoom. The whole magic is being in a room with other creative humans, building together. If you can't be in Singapore for 13–14 June, this isn't the one. We'll miss you.
BYOBB (bring your own brown bag) or grab something nearby. There are plenty of eateries around the area, including a legendary bak chor mee stall. Dabao in or eat there. We break for an hour, no rush.
All sales final. With a small room and two coaches, we plan accordingly. If something genuinely keeps you from coming, you can pass your seat to a friend. Just let us know.
Still have questions? Drop us a DM on Instagram at @dannybunny.co and we'll happily get back to you.
We've wanted to build something together for a while. So we're launching Joyful AI, our new home for teaching people how to build and grow businesses with AI. And this Build-a-thon is how we're kicking it off. We know the price is criminally low for what you're getting. We may never run it in this shape again. And with Simone based in Seoul, the chance to be in the same room with both of us, taught and coached live, doesn't come around often. If it's calling to you, come.
The all-in ticket
$597USD
Two full days. Everything below, included.
Take My Money ✦Just 30 seats in the room. Move fast.
✦ What's in your seat ✦
See you in the swanky apartment that also happens to smell nice.
Book My Seat ✦